Good American’s latest denim campaign is taking the summer season by storm, and it’s none other than the talented Lori Harvey who steals the show. Combining her equestrian background with Western-inspired style, Lori Harvey channels the essence of a coastal cowgirl in this captivating campaign.
Set against the breathtaking backdrop of a Los Angeles ranch, the campaign radiates a “sexy and fun summer vibe.” Styled by the renowned Zerina Akers, who has worked with icons like Beyoncé, including her celebrated project “Black Is King,” Harvey effortlessly brings together her lifelong passion for horses and her remarkable fashion sensibility.
Throughout the campaign, Harvey showcases a range of denim outfits, featuring light washes, stylish jumpsuits, and flattering high-waisted jeans. In one captivating photo, she poses alongside a bale of hay, wearing the striking Denim Light Compression Minidress ($139), which boasts a strapless silhouette, exposed seam detailing, and compressive denim fabric.
Another captivating snap highlights Harvey donning the sleek Good Boy Straight Jeans ($159) in black, perfectly complemented by a classic cowboy hat, stylish cowboy boots, and stunning silver jewelry.
The denim collection itself offers a variety of pieces designed for the upcoming hot days, including trendy bralettes, versatile jeans, comfortable shorts, and fashionable dresses. These desirable pieces are readily available for purchase on the official Good American website, goodamerican.com.
Co-founded in 2016 by Khloe Kardashian and esteemed businesswoman Emma Grede, who serves as the brand’s CEO, Good American has attracted an array of A-list celebrities to feature in their campaigns. From Kris Jenner to Kourtney Kardashian and TLC, the brand continues to make waves in the fashion industry with its inclusive and empowering designs.