Movado Group, Inc. unveils the Fall 2023 campaign for Calvin Klein watches and jewelry starring model Lila Moss. Shot by Daniel Jackson, the campaign highlights the brand’s distinctive sensual minimalism and the new collection’s understated, fluid designs.
“Lila is a natural fit to represent Calvin Klein watches and jewelry,” said Caterina Miduri, Global General Manager, Calvin Klein watches and jewelry, Movado Group, Inc. “In this campaign, her strong presence and effortless sophistication complement the sculptural, dimensional designs of our latest collection.”
“I am honored to partner with Calvin Klein again for their FW23 Watches and jewelry campaign,” said Lila Moss. “I was so proud to be a part of their Fall 2022 brand campaign and having the chance to work with them again on a Jewelry and Watches campaign that aligns with my personal style, is very exciting.”
In the campaign, Lila wears a gold-plated multi-function watch featuring a softly sculpted case with a minimalistic sunray dial on a mesh bracelet. She also wears a gold necklace, bracelet and ring whose shapes are inspired by the fluid shape of a raindrop. All products are available now worldwide at authorized Calvin Klein watch and jewelry retailers, select Calvin Klein boutiques around the world and on CalvinKlein.com.
The campaign launches globally today and can be seen at point of sale, digital media, social media, and out-of-home placements across the globe.