The worlds of cosmetics and art converge in a spectacular collaboration between the Louvre and Lancôme, resulting in a monumental makeup collection. Lancôme’s brand ambassadors, including Zendaya, Aya Nakamura, Amanda Seyfried, and He Cong, take center stage in the Lancôme x Louvre campaign, set against the backdrop of the revered museum’s halls.
Zendaya steps into the role of Aphrodite, channeling the spirit of the Venus of Aries, draped in a stunning black dress with a billowing cape—a striking departure from her recent appearances in Smartwater and Bulgari advertisements. Meanwhile, Amanda Seyfried transforms into Diana of Gabies, while top model He Cong captivates with the grace of the Venus de Milo. Aya Nakamura embodies the essence of Corine in her captivating shot.
Since its establishment in 1793, the Louvre has been a sanctuary where artists have wandered, absorbing wisdom from the masters of yore. Today, it continues to be an oasis for all creators, where history converges with the present, providing a limitless canvas for artistic expression.
To capture the essence of this artistic wonderland, Lancôme draws inspiration from nine iconic sculptures within the museum—the Venus de Milo, the Winged Victory of Samothrace, Corinne, the Diana of Gabii, the Nymph with a Scorpion, Echo, Hygeia, the Venus of Arles, and the Sleeping Hermaphrodite.
Each of these sculptures imparts its unique narrative, influencing the tones and textures of the makeup collection, meticulously curated by Lisa Eldridge, Global Creative Director of Lancôme Makeup. This collaboration underscores the idea that beauty is not static; it is an ever-evolving language. Lancôme x Louvre bridges the centuries, connecting classical art to contemporary beauty.
With a rich history spanning over 90 years, Lancôme seizes this iconic rendezvous as an opportunity to redefine beauty paradigms, demonstrating that both beauty and art are in a constant state of transformation and motion.