Chanel welcomes the new year with a touch of timeless elegance, featuring brand ambassador Jennie in the spotlight for its coveted Coco Crush line. The visually striking 2024 campaign captures the essence of sophistication as the BLACKPINK star gracefully showcases an array of exquisite fine jewelry pieces. In the company of male model Lucas El Bali, Jennie brings a sense of modern allure to the campaign.
Jennie’s retro-inspired look, characterized by ’60s-style bangs framing her face, adds a nostalgic charm that beautifully complements the contemporary designs of Chanel’s Coco Crush collection. The campaign unveils a selection of rings, bracelets, and earrings, each piece a testament to the maison’s unparalleled craftsmanship.
The anticipation grows as Chanel prepares to release the full campaign video on January 9th, promising not only a treat for Jennie’s dedicated fanbase but also for connoisseurs of high fashion and fine jewelry.
The Coco Crush campaign features an ensemble cast, with talents like Amandla Stenberg and Lucy Boynton adding their unique charisma to the collection. For Jennie, this campaign marks another milestone in her illustrious journey in high fashion, following her stellar appearances for the Chanel 22 bag and the Jacquemus holiday 2023 campaign.
