Lancôme has introduced Emma Chamberlain as the latest Lancôme ambassador. The 21 year old social media personality is the epitome of the timeless charm that the beauty brand is known for. A globally recognized entrepreneur and a modern girl of the 21st century, Emma shines bright in the promotional shoot, and flaunts her flair and energy for the iconic French cosmetics brand. Lancôme embarks on a fashionable new chapter with the appointment of Emma as its ambassador, as she has a strong connection with Generation Z, and first became known by her YouTube channel.
Emma Chamberlain has risen to the heights of digital stardom, and is an inspiring example of the power of being authentic and original. Known for her lifestyle content, Emma gained recognition for being her true self, and gained a massive social media following. She also was enlisted for French luxury brand Louis Vuitton’s Fall/Winter 2021 Campaign.
I have always had my own notion of beauty and didn’t project myself within the beauty industry because of the duality that I show, mixing comfort, with being nicely put together. Hence why, when Lancôme came to me, I felt so honored and excited that the brand understood and appreciated who I am.’ – Emma Chamberlain
